Why I DON’T Use Tailwind For My Pinterest Strategy 2019
3rd July 2019
If you are using Pinterest to market your business or blog, chances are you have seen or heard about Tailwind, an automated scheduling tool, that allows you automate your posts and join tribes to grow your reach.
And if you are just starting out it can seem that to achieve success on Pinterest you absolutely need to use Tailwind.
But that’s not true at all and I actually don’t use Tailwind in any of my Pinterest Strategies for a few reasons.
Don’t get me wrong, Tailwind is great. It makes it really easy to schedule posts directly from your browsers and using Tailwind tribes does expand your reach. But it should not the foundation of a Pinterest marketing strategy.
So, I am not saying that Tailwind doesn’t work. It does. You can drive massive amounts of impressions.
The first reason I don’t use Tailwind is that I found a large amount of the numbers you see are just impressions on Tailwind.
When I first used Tailwind I quickly saw millions of impressions and that without doing any extra work, just by adding my pins to tribes and of course I got really excited.
But these are just impression and that on Tailwind.
If your target customer spends a lot of time on Tailwind and engaging in tribes that’s great news for you.
But if not it doesnt really help.
And yeah impressions are great to create Brand Awareness but they don’t necessarily convert into leads or sales.
2. The Traffic Is Not Super Targeted.
Tailwind works with tribes, small communities of similar people that cross-promote each others content. Which is why it’s great for networking BUT this also means that any traffic you get from this method is not super targeted.
You don’t get to choose who promotes your content and they don’t necessarily have the same audience.
But if you are using paid traffic, which this essentially is, I would recommend investing in Pinterest ads.
You get laser focused traffic to your blog or site AND you get it for super cheap on Pinterest. You can start for $3 a day. (That’s less than a coffee from Starbucks)
3 Manual Pinning Is More effective than scheduled pins
I have found that pins that were added manually perform much better than pins that were added through a scheduling tool. And Pins pinned directly from a website do even BETTER.
But, of course, you can’t spend all day manually pinning but did you know that Pinterest now has a free scheduling tool that allows you to schedule up to 30 pins in advance.
If your a looking for more automation tools, check out Hootsuite & Later, both offer a free pricing tier and allow you to schedule pins in advance.
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4 Group boards are dead
Its true. Group boards are dead. So if your whole Pinterest traffic strategy is based on pinning to group boards, you will likely see your traffic fall.
Pinning multiple pins to tons of different group boards used to be a goldmine for driving traffic.
But there is one main issue. In my advanced Pinterest hacks, I mentioned researching your social media platform and their visions and objectives.
And group boards, at least the way online marketers use them don’t really fit into what Pinterest intended them to be.
Think of group boards more of a collection, not 2000 bloggers and marketers sharing multiple pins a day.
Think more link ‘Ideas for a Winter Wedding‘ or ‘Ideas for A Gender Natural Baby Shower’
So the whole group board traffic strategy doesn’t really go with Pinterest’s values and objectives and therefore we will probably see a decline in group board traffic.
Pinterest traffic drop, so what should you do?
It’s important that you have a Pinterest marketing strategy in place and the foundation should not be group boards.
Pinterest is not actually a social media platform but a visual search engine.
And what that means is that you should be targeting search traffic with a solid SEO and keyword strategy.
Focus on ranking your pins to the top of search results rather than relying on group boards.
Check out my Ultimate Pinterest Strategy 2019, where I break down step by step how to rank pins on Pinterest and I give you the blueprint to my keyword strategy.
Now I am not saying you should leave all group boards and stop using them all together.
Group boards are still very valuable in 2019. They key is just to be very selective with the group boards you participate in (use analytics to determine which group boards drive traffic and which are just a waste of time).
So these are my reasons for not using Tailwind in my Pinterest marketing strategy. If you are looking for a tool to automate your scheduling I suggest, Hootsuite, Later and also don’t underestimate the scheduling tool on Pinterest. You can schedule up to 30 pins.