7 Actionable Pinterest Growth Hacks That Actually Work in 2019
18th June 2019
Are you trying to drive traffic to your website with Pinterest or are you looking to market your business on Pinterest? Whether you are a blogger/content creator or have your own business, in this post, I am going to show you 7 super actionable Pinterest Growth Hacks to boost your Pinterest strategy today. Get more traffic, more leads and make more sales.
But, did you know that Pinterest allows you to follow topics? As well as following People and Boards users can also follow topics.
Why does this matter you ask? I touched on this tip a little in myPinterest Traffic guide but I’m going to show you exactly how I used topics to increase my reach & traffic.
Topics are basically search phrases.
So these are things people type in and are interested enough in to follow.
I found that using sub-topics to name and optimize my boards as well as my other keywords nearly doubled my reach.
So my first Pinterest hack is to name your boards after topics & keywords, if you do, your boards have a high chance of showing up when people search for use keywords or phase and with that, all your content.
BUT also your pins will show up on the topic’s feed and the user’s homepage if the follow that topic.
Topics are also great to research new keywords, check out the related section to see what topics are trending and create new content based on what you find.
Its important you understand their objectives and priorities as a business, so you can aline your social media stratigy.
6. Don’t Fight the Pinterest Algorithm
Guess what? If you fight the Algorithm you are fighting a loosing battle.
This ties in with my point above, make sure you understand your platform and their objectives. Understand why their algorithm works the way it does.
This hack isn’t solely for Pinterest and I strongly encourage anyone to apply it to any social media platform you are using for your business.
For example, you might have noticed that group boards are not driving as much traffic as they used to, and you might have even heard people saying group boards are dead…..and it is true.
If your entire Pinterest Strategy is based on group boards you’ll likely see a drop in traffic.
The reason groupboards are not doing as well as they used to is that using groupboards to drive traffic as many have been doing, isnt really what Pinterest had in mind.
Their idea of group boards is much smaller, think of a collaboration and friends sharing ideas like ‘Recipes for a summer bbq’ or ‘Vegan Recipes For A Kids Party’ and not thousands of marketers ‘abusing‘ the system by pinning multiple times a day.
So Are Group Boards Really Dead?
No. You just have to work with the algorithm instead of fighting it.
If you are just starting out with a completely new profile it is still very beneficial to join as many group board as possible.
But once you have pinned for a while and gained a bit of traffic you want to use your analytics to filter out the group boards that are actually worth pinning to so you don’t waste your time.
Using Pinterest Group boards in 2019
If you already an established Pinner, you want to be very selective with the boards that you join.
Only join Groups with a large following and low contributor and pin count.
Only join groups that are relevant to your niche.
Don’t use group boards as your only Pinterest Strategy.
Pinterest Growth Hacks 2019
These are my advanced Pinterest growth hacks 2019, follow these steps to increase your Pinterest reach and get more traffic and leads. I said advanced because you should already have a basic Pinterest strategy in place.
Are you already using Pinterest to market you business? Let me below.
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